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Coca Cola Advertisement

This advertisement utilizes the technique of glittering generalities by assuming that if you buy a coke product, you'll get to share it with a friend, rekindle an old relationship, strengthen a current one, or begin a new one. It also utilizes the simple solutions techniques by implying that if you buy their product, you will automatically make new friends or strengthen your old friendships.

Old Spice Advertisement

This advertisement for Old Spice deodorant uses the advertising technique testimonial by showing Neil Patrick Harris, as a former TV doctor, recommending the product for its body odor protection. The advertisement also uses the technique "Wit and Humor" to divert the audience. In the picture Mr. Harris is supposedly a doctor, but he is looking at the camera instead of his patient and his stethoscope is over the patient's nose as the patient stares angrily back at him. Neil Patrick Harris is a comedic actor so he makes the advertisement funny by being in the picture and diverting the attention from the blatant advertising of Old Spice.